Webinar - Women in Innovation: Building Success - Marketing Strategy & Planning
Marketing Strategy & Planning – delivered by Anna-Marie Taylor, founder of Taylor Communications and hosted by the Knowledge Transfer Network.
Half of all businesses in the UK fail to reach their fifth birthday; the right marketing choices could ensure that yours is among the success stories. Taking a strategic approach to your marketing planning can have many benefits for your business, among which it ensures that your company is prepared for the constantly changing markets will help you achieve your businesses goals and objectives.
In this webinar you’ll learn more about how your business can benefit when you embrace the importance of a marketing strategy, and why a marketing plan is essential to provide clear direction and focus for your business growth.
What it will cover?
- What is marketing and the value add to your customer groups
- Key elements of a successful marketing strategy
- The marketing mix
- Marketing channels
- How to create an effective marketing plan
Speaker Profile: Anna-Marie Taylor, founder of Taylor Communications has over 30 years experience in strategic marketing and digital communications and a wealth of knowledge, insights and contacts across the creative and digital, energy, technology and innovation sectors.
The Building Success webinar series is designed to provide inspiration, practical advice and tools, and highlight opportunities for innovation support to accelerate your innovation journey and is part of Innovate UK’s Women in Innovation programme.
Slides from this webinar will be available from the KTN Slideshare soon.
The Women in Innovation campaign was established in 2016 with a simple aim: to get more women innovating in business. You can find out more about the programme here.