Audience of the future: demonstrators
Innovate UK, as part of UK Research and Innovation, will invest up to £16 million in 4 large scale creative industries demonstrator projects through the Industrial Strategy Challenge Fund (ISCF). This is part of the Audience of the Future (AotF) programme.
This competition aims to explore future global, mass market, commercial opportunities in the creative industries. Primarily this will be through pre-commercial collaboration at scale.
You must demonstrate you can significantly improve on the current state of the art in your field. Proposals should describe the:
- audience proposition you will create
- innovation approach you will take
- partners you will need to bring together
- route to your audience
Immersive experiences are defined as multisensory narrative or interactive experiences mediated through technologies including:
- virtual, mixed and augmented reality (VR, AR, MR)
- advanced visualisation
- other sensory interfaces
KTN on behalf of UK Research and Innovation, hosted a series of briefing events during May – view the recorded video from the briefings here. If you would like to speak to someone at KTN about your application, please contact Fiona Kilkenny.