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WATCH NOW: Beyond Covid-19: has the pandemic liberated companies to innovate?

Posted on 16/07/2020

Join KTN’s Alicia Greated, as she talks about how Covid-19 has led many companies to innovate and whether that will have a lasting impact.

 

Covid-19 has led to a world-wide pause and many businesses have faced stark choices. But history shows that crises can lead to innovation and creativity and, during the past few months, evidence of companies adapting, pivoting and innovating has emerged. They’ve done it to survive, to adapt and to connect. Distilleries are making hand sanitiser, textile factories are producing PPE and motorsports companies became involved in ventilators.

 

KTN’s CEO Alicia Greated talks to Felicity Burch, CBI, Mark Martin, UKBLACKTECH and Priya Guha, Merian Ventures and Innovate UK about how Covid-19 has led many companies to innovate and whether that will have a lasting impact.

 

The panel will discuss how we maintain this impetus, whether this creativity and innovation was purely a necessity to survive or if it has encouraged companies to do more? They will examine if human ingenuity flourishes best in the face of adversity or whether Covid-19 has allowed companies to embrace innovation, to understand the potential and to make it a key driver for their business.

 

Watch the live webcast below.