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Kirstie Armsworth

Marketing, Directorate A (Health, Materials)

Profile overview

Working as part of the KTN Communications Team, I primarily look after the marketing activities for Directorate A: Health and Materials.

Before joining KTN I was Marketing Manager for a variety of companies including a major publisher, sports event company, fashion brand, and latterly in academia for a Scotland-wide entrepreneurial competition and startup programme. Over the years the companies I have worked for have varied but the marketing activity and direction has remained consistent – to drive sales, increase brand awareness, deliver first-class events, grow market share, launch new products, nurture collaboration, improve stakeholder relations, improve internal communication and importantly increase profit.

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